Altitude, Microclimate, Soil with starbucks
- Art Director: 유환 (YOUHWAN)
- Media artist : 유환 (YOUHWAN)
- Art production company: Aplan company
- Venue: 스타벅스 더춘천의암호R점
Altitude
Coffee grown at high altitudes possesses a special depth and distinctive flavor, much like the stars that adorn the night sky. This section highlights Starbucks‘ artistry in coffee and how it invites us into a profound world of contemplation. As we gaze at the constellations above, a single cup of coffee guides us into the serenity of our inner world. In this moment, the unique aroma and taste of coffee awaken our imagination, offering a time to deeply explore the direction and meaning of life.
Microclimate
Microclimate is an important factor that determines the environment in which coffee trees grow. The greenery, freshness, and pure atmosphere visually represent the fresh air and sense of freedom found in coffee-growing regions. It highlights moments of freedom, healing, and liberation within the refreshing embrace of nature. It offers peaceful moments connected to nature in the midst of our everyday life journey.
Soil: The Resonance of Colors Infused with Inspiration
“Soil” represents the origin of life and the foundation from which the coffee tree grows. The rich palette of colors reflects the vitality of the soil—imbued with the values of Starbucks. The vivid energy of these botanical tones evokes new senses and inspiration. When the colors come together in harmony, the beauty of life begins to shine. This work marks the beginning of a journey—discovering life’s beauty through the vibrant hues and vitality found in a single cup of coffee.
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